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deliverydemographicsDistributionTROPICisdirectedatLauderdalex19sdecisionmakersresidentswholiveinthecoveteddemographicdistrictsofeastFortLauderdaleandFortLauderdaleBeachwithadditionaldistributionatparticipatinghotelsandTheDesignCenterofTheAmericasDCoTA.TROPICwillbedistributedtodozensofmajorcondominiumandrentalbuildingssuchastheLasOlasGrandWatergardenRiverhouseAvenueLoftsThePalmsSapphireandothers.DozensofretaillocationshavesignedontoactasdistributionlocationsforTROPICalongmajorandminorshoppingthoroughfareslikeLasOlasBoulevardNorthFederalHighwayandWiltonDrive.Totalreadershipforthefirstissueofthe2011-2012seasonis36000.InDecemberweplantoincreaseourprintrunbringingthatnumberupanotchto42000.DemographicsTROPICwillbereadbyhouseholdsallovereastFortLauderdaleinzipcodeslike33316wheretheaverageannualincomeisover122000.Readersin33301---anotherareawhereTROPICwillhaveheavydistribution---haveanevenhigheraver-agehouseholdincomelevelreportingover130000peryear.Bothareasarehometohighlyeducatedreaderswithalargepercentageofresidentsholdingbachelororgraduatedegrees.TROPICItx19sexactlywhereyouwanttobe.